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When "b" doesn't stand for "bad"

01 Aug 2006 | by Craig McGuire

hired by the Arizona Students Association (ASA), a statewide advocacy group. A few months prior, its ...

Microsoft balances bloggers, teaser campaign for Origami

02 Mar 2006 | by Keith O'Brien

question of access, and who you give it to." Asa Bailey, CEO of an eponymous viral advertising agency ...

A team effort

23 Jan 2006 | by Andrew Gordon

recognized there were millions of potential beta testers, says community coordinator Asa Dotzler. A massive ...

Video iPod whets marketers’ appetites for new opportunities

17 Nov 2005 | by Keith O'Brien

would dig it," Wiley says. Asa Bailey, CEO of his eponymous viral marketing agency, is also bullish ...

MEDIA MUSIC: Hit the right chord and the media will sing - With thousands of CDs sent out to the music media every week, Claire Atkinson looks at how music publicists persuade the press to take note of new releases

22 Jan 2001 | by CLAIRE ATKINSON

Reports, and also runs events. But dealing with the college market is rather hit and miss, says Asa ...

CAMPAIGNS: Best strategies and top tactics from the world of PR

26 Jul 1999

joint campaign with the American Stroke Association (ASA), the aspirin-maker needed to inject new life ...

 

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