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29 under 29: Not the usual suspects

during a recession. She was behind a campaign for AdMob, which averaged more than 30 pieces of coverage a ...

It's time to stop worrying and start loving Google

YouTube channels for clients such as Visa; plans mobile advertising buys for Gap and Volkswagen on Admob ...

Google to acquire Admeld for $400m

AdMob and DoubleClick, its ad exchange. Neal Mohan, Google's vice-president of display advertising ...

Transparency a barrier to mobile campaigns

. "Mobile is smaller, so smaller sites are aggregated into Admob, say. The issue is tracking so you know ...

Media: Double Standards - Can mobile become fully integrated this year?

become the front line of the battleground between the major players. Google bought AdMob, and at a ...

Apple showcases iAds in special app

's Admob the dominant player, but variations in the power and capacity of handsets give an inconsistent ...

Absolute Radio boss claims 70%-80% lift in engagement with iAds

slammed Google's Admob system , "as a publising exercise. Google is an advertising-focused company, so you ...

Google's Admob panned as 'ineffective' by Absolute Radio chief

Clive Dickens, Absolute Radio's chief operating officer, has slammed Google's Admob mobile...trounced the service offered by Google's Admob, which he said was "ineffective as a publisher, and this is ...

Google bolsters online travel offer with $700m acquisition

recent $750m ( 495) takeover of mobile ad service AdMob. Writing on the Google blog, Marissa Mayer ...

Media: All about Apple's iAd

paid $750 million for the AdMob mobile advertising company. And all the major digital players, from ...

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