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Think BR: What next for the mobile ad market?

How will the market react to Google's recent changes to its AdMob platform, asks Andrew French...by changing the way its AdMob network runs its mobile display auctions for cost per click media ...

Google to acquire Admeld for $400m

AdMob and DoubleClick, its ad exchange. Neal Mohan, Google's vice-president of display advertising ...

Apple showcases iAds in special app

's Admob the dominant player, but variations in the power and capacity of handsets give an inconsistent ...

Google bolsters online travel offer with $700m acquisition

recent $750m ( 495) takeover of mobile ad service AdMob. Writing on the Google blog, Marissa Mayer ...

UK contributes 12% to Google's rising global revenue

the wider web." In Q4, the internet giant acquired mobile ad technology provider AdMob for $750m ...

Apple to acquire Quattro Wireless for $275m

go into overdrive following Google's acquisition of Quattro rival AdMob for 449 million in ...

Google dangles prospect of Nexus One launch tomorrow

, acquired mobile display advertising firm AdMob for $750m, subject to regulatory approval. ...

Google buys online ad customisation firm Teracent

another ad firm, mobile ad specialist AdMob , for $750m earlier this month. ...

BlackBerry to introduce ads in apps

mobile ad platform AdMob yesterday . ...

Girl band Mini Viva promotes single with iPhone ad campaign

Music. It has been planned by MediaCom and run on the AdMob mobile advertising platform. The band is ...

 

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