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Twitter steps up ads in mobile app

mobile ad market is seeing significant change, with Google s AdMob changing the way it runs mobile ...

Google's Admob panned as 'ineffective' by Absolute Radio chief

Clive Dickens, Absolute Radio's chief operating officer, has slammed Google's Admob mobile...trounced the service offered by Google's Admob, which he said was "ineffective as a publisher, and this is ...

Regulator clears Google's $750m mobile ad deal

LONDON - Google's $750m acquisition of mobile advertising network AdMob has been cleared...networks on the iPhone will evolve, the FTC argued. It noted that AdMob's revenue and market share are ...

Sorrell calls for scrutiny of Google's AdMob acquisition

LONDON - Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous...substantially lessen competition. Google, which agreed the AdMob deal in November last year, has previously ...

Dating site tests geo-targeted mobile ads

AdMob's network of websites and apps to drive Londoners looking for love to the dating site. Brett ...

US regulator looks into Google's AdMob acquisition

Google's $750m acquisition of mobile advertising specialist AdMob, according to reports....remain highly competitive after this deal closes". Google and AdMob's combined share of the US mobile ...

Media owners cash in on the apps gold rush

overhyped. "In May 2009, AdMob served advertisements to 2,300 mobile apps, 54% of which had fewer than 1,000 ...

Amobee acquires Ring Ring Media

's $750m deal to buy mobile advertising network AdMob. ...

Google seals $750m AdMob buy to expand into mobile ads

LONDON - Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its...giant DoubleClick for $3.1bn in 2008. The AdMob acquisition will enable Google to develop new tools for ...

What can mobile do for your brand?

Mobile Marketing Association and vice-president of global alliances at agency AdMob, whose clients ...

 

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