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Think BR: What next for the mobile ad market?

How will the market react to Google's recent changes to its AdMob platform, asks Andrew French...by changing the way its AdMob network runs its mobile display auctions for cost per click media ...

29 under 29: Not the usual suspects

during a recession. She was behind a campaign for AdMob, which averaged more than 30 pieces of coverage a ...

Transparency a barrier to mobile campaigns

. "Mobile is smaller, so smaller sites are aggregated into Admob, say. The issue is tracking so you know ...

Apple showcases iAds in special app

's Admob the dominant player, but variations in the power and capacity of handsets give an inconsistent ...

Absolute Radio boss claims 70%-80% lift in engagement with iAds

slammed Google's Admob system , "as a publising exercise. Google is an advertising-focused company, so you ...

Media: All about Apple's iAd

paid $750 million for the AdMob mobile advertising company. And all the major digital players, from ...

Vodafone Group's mobile ad business up for review

's mobile advertising specialist business AdMob, and will face stiff competition from Apple's recently ...

Google buys mobile ad company AdMob

LONDON - Google has announced a deal to buy the mobile advertising company AdMob for £449 million....AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets ...

What handsets do people bin for an iPhone?

newspapers, listen to the radio or watch TV. A study from AdMob shows that 58 per cent of iPhone users ...

iPhone users pick mobile web over newspapers and TV

A study from AdMob shows that 58 per cent of iPhone users now surf the mobile web more regularly ...

 

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