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Advertising Expenditure Expected to Increase by up to 47% over the next decade

The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a...advertising climate when considering long-term trends. Over the past two years, many sectors of UK ...

Advertising Standards Authority Annual Report and most complained about ads

The Advertising Standards Authority (ASA) 2002 Report and Accounts, including the list of the most...most complained about advertising medium of the year was posters, where complaints to the ASA rose by ...

Global Advertising: Advertising Hotspots

Global advertising is growing in line with GDP for the first time since 2000. But which of the...growth will not be as impressive this year as last. But last year's upswing, which meant advertising ...

Advertising: Advertising leagues

Historically, the role of the advertising agency has been far more than simply creating ads. For ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

According to the March 2006 report from the Internet Advertising Bureau, the trade body for online...Total UK online advertising expenditure in 2005 grew by 65.6% to 1,366.4 million ( 1.4 billion ...

Online ad spend: Internet establishes itself as a major advertising medium

The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online...The figures reveal that display advertising increased by 67.7% to 162.1 million, while paid-for ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

According to the latest figures from the Internet Advertising Bureau, the internet continues to...ago - and a market share of 10.5%. The new findings from the Internet Advertising Bureau (IAB), the ...

Content-driven advertising

Content-driven advertising

ASA Factsheet Reducing Unwanted Commercial e-mail (Spam)

The Committee of Advertising Practice (CAP) has updated the rules on e-mail marketing in the...The Advertising Standards Authority (ASA) has produced new guidelines to help UK consumers reduce ...

Selfridges advertising

Selfridges next week unveils its first brand advertising since Bartle Bogle Hegarty won the...Selfridges next week unveils its first brand advertising since Bartle Bogle Hegarty won the ...

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