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Air New Zealand hires CRT

07 Dec 2007 | by Ted McKenna

is looking to change its approach from a heavy focus on advertising and traditional PR. [It is ...

Culver's nears firm selection

29 Oct 2007 | by Michael Bush

PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up

PepsiCo SVP steps down after 20 years at soft drink giant

25 Oct 2007 | by Michael Bush

positions in PR, and advertising for the company s numerous brands including Pepsi-Cola, Pepsi-Cola ...

Positive thinking

22 Oct 2007 | by Tonya Garcia

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ...

Put public's interest first in a crisis

11 Oct 2007 | by Jason MacDonald

bottles of product, halting all brand advertising, reaching out to hospitals and medical practitioners to ...

Effort touts technology of Pudding

10 Oct 2007 | by Aarti Shah

corresponding to keywords during the conversation. The advertising strategy caused an uproar among bloggers ...

Microsoft campaign puts Burson on the defensive

28 Sep 2007 | by Aarti Shah

online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ...

AMD marks comeback with processor launch

27 Sep 2007 | by Aarti Shah

, another PR manager at AMD. We can t ever think of matching what Intel does on the advertising side ...

Staff must be a crisis comms priority

24 Sep 2007 | by Craig McGuire

with advertising from the same chain with a festive theme, could have had a negative impact on the ...

DJE adds to holdings in China

20 Sep 2007 | by Tonya Garcia

communications firm providing consumer marketing, financial communications, PR, events, advertising, and design ...

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