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Dell to form agency with WPP

, particularly in the advertising industry. Dell s decision to hold a voluntary idea summit, where it, some felt ...

AAFP jumps into American healthcare fray

In addition to a multi-million dollar advertising campaign, the AAFP has unveiled a new logo and ...

BBB gets new logo, Web site makeover

advertising blitz. The BBB has also begun publishing Insiders Guides on such topics as buying a home or ...

McDonald's looks internally for brand ambassadors

message is not just a PR, marketing, and advertising effort anymore. Oldani said, It s bringing in the ...

Positive thinking

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ...

Put public's interest first in a crisis

bottles of product, halting all brand advertising, reaching out to hospitals and medical practitioners to ...

Conversational Web 2.0 ideal for PR

ahead of advertising and marketing as the ideal industry to leverage Web 2.0. Why? Because at its core ...

Maytag brand moves ahead by bringing back Repairman

York. Meanwhile, media outreach began, and the campaign was supported with advertising in major markets ...

'Business 2.0' folds despite last-minute efforts

reportedly precipitated by declining advertising sales of the past year. In an e-mail to employees, Time Inc ...

A matter of trust

accepts no advertising, getting the bulk of its funding through subscription revenue. And its motto ...

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