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Put public's interest first in a crisis

bottles of product, halting all brand advertising, reaching out to hospitals and medical practitioners to ...

Effort touts technology of Pudding

corresponding to keywords during the conversation. The advertising strategy caused an uproar among bloggers ...

Microsoft campaign puts Burson on the defensive

online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ...

Staff must be a crisis comms priority

with advertising from the same chain with a festive theme, could have had a negative impact on the ...

Sierra Club pushes for Home Depot to pull ads

ATLANTA: Home Depot will continue advertising on Fox News despite the Sierra Club's efforts to...The Sierra Club targeted Home Depot because it believes advertising on Fox News - which features ...

Preparing for a new world of marketing

wanted a way to break through the advertising clutter of the highly competitive travel industry. In ...

Comms efforts intensify as 'Sicko' release nears

drug companies advertising practices and create opportunities for more whistleblowers to come forward ...

Nortel hires WS as global AOR to build reputation, momentum

year ago, the agency support structure for media relations and advertising was fractured, Flaherty ...

Cause efforts go deeper than dollars

implement campaigns with advertising and celebrities? Should we not go to a U2 concert or a Steven Spielberg ...

PR Babylon

anxious parents need not worry. If After Dark is prepared to approach its advertising in a better way ...

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