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Restaurants spur PR with a round of sampling

28 May 2008 | by Kimberly Maul

, said in an email. "This has included advertising, media relations, and direct consumer engagement ...

Steady comms guides merger

15 Oct 2007 | by Craig McGuire

Web site, media relations, even merger-related advertising, says Allan Schoenberg, director of ...

Bloomberg announces global tourism initiative

30 Aug 2007 | by Alexandra Bruell

Just Ask the Locals, a first-time five-borough marketing and advertising campaign aimed at ...

Secret's dance contest moves women to display confidence

30 Aug 2007 | by Randi Schmelzer

marketing: Advertising Launch: August 23 Budget: Undisclosed ...

Maxell touts performance to younger target via X Games

02 Aug 2007 | by Irene Chang

offers a chance to win a trip to next year s X Games. Advertising ran in ESPN The Magazine and on ESPN ...

Healthcare groups organize for SCHIP

19 Jul 2007 | by Marc Longpre

American Medical Association (AMA) launched an advertising campaign to support an increase in the tobacco ...

Alison Brod aids US launch of absinthe brand

28 Jun 2007 | by Tonya Garcia

through PR rather than spending money on fancy advertising, he said. In addition, media attention can ...

McDonald's taps 'Shrek' for kids nutrition effort

10 May 2007 | by Randi Schmelzer

will see one Shrek message, Armstrong said, in all of the company s PR, marketing, and advertising ...

Stardoll induces media play

08 May 2007 | by David Ward

traditional advertising wouldn t be enough. It knew it needed to take advantage of the power of the Internet ...

Children's Defense Fund hits campaign trail

30 Apr 2007 | by Marc Longpre

campaign ads released in early April on CNN. While Fallon assists on the advertising efforts, the campaign ...

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