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Consumers and their mobile devices

effective than TV advertising alone. Taken in conjunction with InMobi and Mobext s research, this shows that ...

Large-scale NFC ads trial gets 3,000 people to interact

, there is a great opportunity for outdoor advertising to provide consumers with engaging and interactive ...

DMGT'S national and regional titles axe nearly 600 jobs

print advertising revenues and the cost of promotional activity across its digital business. But it ...

HP to cut 27,000 jobs in next two years

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Future plans new launch as iPad sales hit £3m

credentials, pointing out that the group's digital revenues were up 37% on the year, while digital advertising ...

M&S profits drop for first time in three years

banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation s ...

Think BR: Brands and the pleasure principle

dinner tonight grab you? Thought not. Yet fifteen years ago, when I worked on the advertising for a ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

media world? and "What client categories can benefit from increasing advertising through more relevance ...

RAJAR Q1 2012: Views from the radio advertising buyers

. From an advertising point of view we have seen some really excellent work from the radio owners over ...

Smart DRTV: harnessing a potent mix of mass market reach and data

blurred social landscape, complicated by fragmenting media, we apply the same criteria to advertising ...

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