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BA harnesses Facebook to help Brits home for Olympics

), the promotion will be supported with print advertising, banner ads and social media, and will run ...

Barclaycard returns to TV for PayTag campaign

The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

press advertising,' agrees Roisin Donnelly, UK head of marketing for P G. 'We test-marketed Head ...

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Google's Schmidt says he 'disagrees' with EU competition concerns

advertising intermediation services. The final concern is that Google imposes contractual restrictions on ...

Lufthansa introduces Berlin routes

radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address the...General Motors announced it was to pull all advertising spend from the platform. Simon Mansell ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...

HP to cut 27,000 jobs in next two years

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

PCs into online, mobile, gaming and advertising, can be a 'double-edged sword'. After all, Microsoft ...

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