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Guardian axes head of data marketing role

from the company's 900-strong commercial and advertising department are being made redundant in a bid ...

BMW UK calls a pitch for its DM and ad account

LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital ...

Promotional email for Martini banned by ASA

LONDON - An email promoting a Martini event has been banned by the Advertising Standards Authority

American Express to follow Tesco model and sell customer insight from its database

and inform customer acquisition and retention, marketing and advertising strategies as well as ...

CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV

to commission brave advertising? It certainly seems to be the case with ITV. First, check out ...

CRITIQUE - Why you should ask Santa for Steve Harrison's book on creativity

few people, by name, in our industry I was accused by someone (I forget who) of being an advertising ...

AGENCY FOCUS: Digital creative directors, part 2

trial version of Flash. Suddenly, I was able to use animation and interaction to bring my advertising ...

CRM and door drops form part of latest 2012 Olympics brief

online advertising, media buying, door-drops and posters, CRM and PR. Door-drops will be distributed in ...

LIVE - The Battle of Big Thinking blog - full report

stream. Says keep it social and don't pollute the stream with advertising. Says social media is not ...

AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1

digital creative who has come from an advertising or design background. At the very least we need ...

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