From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
press advertising,' agrees Roisin Donnelly, UK head of marketing for P G. 'We test-marketed Head ...
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Search results for "Advertising"
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Jobs | Agency Showcase | Ad creativeAurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed into the ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
London Honda UK Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
, said: "Digital advertising has huge potential to benefit from the application of advanced analytics ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
affairs at the Internet Advertising Bureau, and Phil Sherrell, a partner at Bird Bird, answered ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future ...
Campaign architect and former Haymarket chief Lindsay Masters passes away
04 Jan 2012 | by Daniel Farey-Jones
News into an authority on the growing advertising and marketing industry, Masters recruited Campaign s ...
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
deal comes in the same month Adobe moved further into the advertising services space, with the ...
Agencies vie for Victoria redevelopment ad task
17 Nov 2011 | by Matt Williams
Agencies are lining up to handle an advertising project to promote the launch of a major new office
