ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
has funded more than $150 million in research grants to find a cure. The PR and advertising portion ...
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Jobs | Agency Showcase | Ad creativeANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
from advertising drugs before being approved and on the market. Stutts describes her budget as healthy ...
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
the pill they are promoting. Icos' somewhat generic advertising for its ED pill contrasted sharply ...
Opinion: Food firms face tough obesity challenge
19 Mar 2004 | by Kate Nicholas, kate.nicholas@haynet.com
Jowell has ruled out an outright ban on advertising to kids, but as a result of the mounting pressure ...
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
Partnership to oversee messaging to Asian Americans, G&G Advertising for the American-Indian community, and ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
"To the healthcare PR ear, the concept of direct-to-consumer advertising makes us chuckle, because ...
MEDIA ROUNDUP: Health supplements are mixed bag
08 Dec 2003 | by David Ward
controversy "Right now the coverage is all over the map," says Linda Bryer of Bryer Advertising & Public ...
ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
. Sponsors generally fund and carry out all the PR and advertising work for their CSR campaigns, boosting the ...
Kraft promises active role in health debate
07 Jul 2003 | by John N. Frank
advertising and marketing practices - including marketing to children - to encourage good eating habits and ...
Novartis educates patients about IBS for drug launch
28 Apr 2003 | by Sara Calabro
direct-to-consumer advertising for the drug, which Novartis intentionally delayed because of the public's lack of ...
