Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The ...
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Search results for "Advertising"
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Jobs | Agency Showcase | Ad creativeDurex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
Advertising Standards Authority (ASA), after it received complaints about its sexual content....nature and therefore its advertising must contain some sexual content but it did not consider it to be ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the ...
Brad Pitt to be new face of Chanel No 5
10 May 2012 | by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
messaging will be communicated in press advertising with the potential for TV advertising to raise awareness ...
Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
London Honda UK Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
logo on all packs and advertising. Where products came from, and the company behind them, will be ...
ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA...immensely in judging the diverse and challenging advertising issues we grapple with on a daily basis on ...
