Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
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Jobs | Agency Showcase | Ad creativeVodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
of advertising. But occasionally an initiative comes along that demonstrates how PR can be more...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising ...
Siemens in Italian stunt for 3G phone
19 Aug 2005
content for the phones on their missions, which may be used as advertising at a later stage,' said WS ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
promotion of Kane Gear's Car Pilot navigation system, launched last year, was based around print advertising ...
CORPORATE CASE STUDY: PR leads Nvidia's quest to become a household name
10 Nov 2003 | by Andrew Gordon
future. Roman says PR is the company's key marketing function, with little or no advertising, although ...
Profile: William Ostrom, The Number
10 Oct 2003 | by Tom Williams
fatuous.' Ostrom's emphasis on advertising is understandable, given that most people can recall 118-118 ...
Analysis: End of 192 escalates PR battle for market share
22 Aug 2003 | by Adam Hill
inseparable. Whatever advertising you have, it has to be "PRable",' Ostrom says. 'We thought the runners had ...
CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
guerrilla marketing agency BlueberryFrog, and its sister advertising agency StrawberryFrog. Objectives ...
CORPORATE CASE STUDY: PR is well connected to all calls Motorola PCS makes
27 Jan 2003 | by ANITA CHABRIA
strategic tool to further business aims, and her department has equal footing with advertising. "From ...
