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18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the ...

Measuring emotional engagement through biometrics

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes

Revolution: Special Report - Real-time bidding - A new dawn for display?

direct-response-based advertising, but we have been looking into using it for brand campaigns, and increasingly for ...

Unilever tops 2012 Marketing Society Awards nominations

London Honda UK Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax ...

Lil-lets brings in Shine Communications for products drive

campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...

Trading places: this week's people moves

advertising, marketing and media....Advertising MEC brings in Michael Dick as new head of strategy from global solutions ...

Shampoo brand Vosene calls in Focus PR for revamp

range of media and also include advertising work. Kenyon-Jones, who will be reporting to Vosene PR ...

When social media turns bad: dealing with negative comments

, advocates will come in with a more positive view. Advertising is polarising, so marketers need to understand ...

Facebook's Everson urges marketers to 'make a bet on us'

by taking advantage of its premium product, as well as the Reach Generator packaged advertising ...

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