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ADA taps Mullen to unify diabetes message

05 Mar 2009 | by Jaimy Lee

Tony Labriola, SVP of the firm's PR practice. It will also implement an advertising campaign. An ...

American Cancer Society selects AOR

24 Oct 2008 | by Jaimy Lee

Richmond, VA-based The Martin Agenc y as its advertising AOR; the combined creative accounts have an ...

American Cancer Society looking for new AOR

09 Oct 2008 | by Jaimy Lee

. Atlanta-based TG Madison, the advertising AOR for the nonprofit, is repitching the creative account, he added ...

Wheat Council makes new effort an 'Urban Experience'

07 Oct 2008 | by Nicole Zerillo

recognize a grain of wheat, Scheideman said. We don't have an advertising budget, and rely strongly on PR ...

Pfizer reviews PR agencies

25 Jun 2008 | by Jaimy Lee

The story first broke on AdWeek earlier this week, as well as Advertising Age. "Pfizer is going ...

AAFP jumps into American healthcare fray

30 Nov 2007 | by Marc Longpre

In addition to a multi-million dollar advertising campaign, the AAFP has unveiled a new logo and ...

Serta launches Counting Sheep for the Cure essay contest

23 Oct 2007 | by Ted McKenna

Meredith Corporation is donating advertising space in its various print and online outlets, said Ketchum VP ...

Put public's interest first in a crisis

11 Oct 2007 | by Jason MacDonald

bottles of product, halting all brand advertising, reaching out to hospitals and medical practitioners to ...

Staff must be a crisis comms priority

24 Sep 2007 | by Craig McGuire

with advertising from the same chain with a festive theme, could have had a negative impact on the ...

Cigarette book finds 'Daily Show' fit

19 Sep 2007 | by David Ward

done a segment that included old cigarette advertising. The producer called right back, saying how rare ...

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