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Dell to form agency with WPP

, particularly in the advertising industry. Dell s decision to hold a voluntary idea summit, where it, some felt ...

Deep dish on the Windy City

weeks before advertising hits, so we can see if PR really is affecting. When people start to focus on ...

WPP's 2006 revenue reaches $11.57B

accounted for 10.1% of the total revenue, while advertising, media management, and consulting accounted for ...

All about chemistry

a corporate reputation effort called the Human Element. They held the first PR and advertising event ...

Publicis shows slow Q3 growth

for the quarter included advertising for JC Penney and in-store marketing for Wal-Mart in the US ...

Omnicom ad agencies join others in diversity agreement

the Civil Rights Committee. The first initiative will be to establish an advertising, marketing skills ...

All eyes on the East

advertising. "It was a real eye-opener," Davenport says. "One thing that still exists is 'black journalism ...

The PR industry from the outside

advertising, media, and interactive marketing make of it?...and advertising as two puzzle pieces that lock perfectly together. "PR has always played an ...

Outside look shows PR's role in marketing gaining respect

marketers today. But it's important to fight the right fight. It's advertising whose relevance is being ...

Key trends will shape PR's future

marketplace, traditional advertising by itself is increasingly irrelevant. Integration is king. The ...

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