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Reebok opens pop-up on Bowery

. "Traditional advertising is overcrowded, he said. We have to be where the consumer is [with] word of mouth ...

Serta launches Counting Sheep for the Cure essay contest

Meredith Corporation is donating advertising space in its various print and online outlets, said Ketchum VP ...

Positive thinking

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ...

Spokespeople key to Olympic plan

, name, picture, or sports performance to be used for advertising purposes during the Olympic Games ...

'Seventeen' engages readers in Web-based intern contest

and advertising. Idea: Southpole and Seventeen teamed up for The Ultimate Seventeen Intern ...

Interview: Jonathan Sanchez

Euro RSCG Magnet] I worked to turn an advertising network carbon neutral so people know I have a ...

Steve & Barry's caters to expanded audience

done things - with all PR and minimal to no advertising. Based on the company s philosophy and the ...

Steve & Barry's banks on PR for SJP clothing line launch

ever without the benefit of advertising, Schacter said. PR is intended to generate 100% awareness ...

Cause efforts go deeper than dollars

implement campaigns with advertising and celebrities? Should we not go to a U2 concert or a Steven Spielberg ...

Interview: Liz Kaplow and Tina Haskins Chadha

think beyond just standard advertising. They have to look at all of the different marketing levers and ...

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