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VMS' new 'Vantage' compares ROI of PR and advertising

26 Mar 2009 | by Tonya Garcia

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising...from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both ...

'Fast Company' Tweets its mobile site launch at SXSW

23 Mar 2009 | by Frank Washkuch

with outreach to advertising, marketing, and media trade publications; general interest outlets that ...

Cisco gets animated to boost product awareness

06 Mar 2009 | by Aarti Shah

. To garner interest, Cisco is targeting advertising and marketing trades to raise awareness about the ...

Themis Group hires Ogilvy to promote gaming sites

25 Feb 2009 | by Frank Washkuch

advertising and marketing communities, Kurz added. The agency will attempt to distinguish The Escapist ...

Twitter co-founder says service won't charge for existing components

12 Feb 2009 | by Frank Washkuch

paid advertising platform, then it's in a different [category]...and you evaluate it differently." ...

Study finds social media equally influential to conventional outlets

29 Jan 2009 | by Aarti Shah

media (28%) and traditional media (27%) as most influential in purchasing decisions. Advertising (17 ...

MySpace engages users in online wedding series

23 Jan 2009 | by Aarti Shah

expectation between what you see online and... get on TV, Kirk noted. Our goals are to [increase advertising ...

CSC selects Ogilvy for first branding campaign

30 Oct 2008 | by Ted McKenna

. The new PR and marketing push, which includes advertising, will place an emphasis on the diversified ...

Ask.com talks up its relaunch

13 Oct 2008 | by Frank Washkuch

Europe. It is targeting business, technology, advertising, and consumer publications. The PR budget is ...

Remington seeks brand boost, taps Clarke/EMA

02 Oct 2008 | by Nicole Zerillo

past but not an AOR, aims to revamp its PR efforts, in addition to its advertising function, according ...

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