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28 May 2012 | by John Stoneman and Denise Turner

effective than TV advertising alone. Taken in conjunction with InMobi and Mobext s research, this shows that ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

, there is a great opportunity for outdoor advertising to provide consumers with engaging and interactive ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

PCs into online, mobile, gaming and advertising, can be a 'double-edged sword'. After all, Microsoft ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

blurred social landscape, complicated by fragmenting media, we apply the same criteria to advertising ...

Think BR: 4G can unlock the creative potential of mobile

15 May 2012 | by Luke Harris

Luke Harris, HTML5 developer, 4th Screen Advertising....of devices. The question of whether mobile advertising has finally reached the tipping point is ...

BlackBerry looks to trump Samsung with NFC campaign

14 May 2012 | by Matthew Chapman

BlackBerry users are people of action. Additional television advertising will highlight the device s ...

Resident Evil 6 to sponsor 'The Walking Dead'

14 May 2012 | by Maisie McCabe

digital advertising to promote its Resident Evil franchise but last year it began using above-the-line ...

Trading places: this week's people moves

11 May 2012 | by Daniel Farey-Jones

advertising, marketing and media....Advertising Rainey Kelly Campbell Roalfe/Y R has boosted its senior management team with ...

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Search results for "Advertising"

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner