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My Media Week: Ellie Edwards

optimisation and affiliate marketing to RTB, customer journey analysis and offline sales modelling, these ...

Revolution: Special Report - Battle of the brands

out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes....Skip to tables It's easy to see why retailers are embracing affiliate marketing. The activity ...

Revolution: Special Report - Third parties make the most of mobile

looking to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one ...

Thomas Cook streamlines affiliate marketing

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to...being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

had exhausted online avenues for promotion such as search, pay per click, affiliate marketing and ...

Innovator: 'It's not just about sex'

Badoo is to build from the ground up." Her remit covers consumer marketing, affiliate marketing and ...

THE TALENT REPORT: Shaping the marketing department of the future

need for skills in 'user experience', search, email and affiliate marketing. Brands have a balance ...

AOL: the strategy behind the HuffPo acquisition

, affiliate marketing network Buy.at and ad network Tacodo, all of which have passed into legend as bad - or ...

Aer Lingus cautious on outlook despite revenue increase

this result." Aer Lingus appointed TradeDoubler as its affiliate marketing partner in April this ...

Domino's credits social media for sales growth

results Domino's said it had "led the way with social media initiatives such as affiliate marketing, our ...

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