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My Media Week: Ellie Edwards

optimisation and affiliate marketing to RTB, customer journey analysis and offline sales modelling, these ...

Revolution: Special Report - Battle of the brands

out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes....Skip to tables It's easy to see why retailers are embracing affiliate marketing. The activity ...

Revolution: Special Report - Third parties make the most of mobile

cashing in with a little help from mobile affiliate activity...., they are also using their mobile kit to search for low prices, special offers and vouchers. Affiliate ...

Thomas Cook streamlines affiliate marketing

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to...being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

had exhausted online avenues for promotion such as search, pay per click, affiliate marketing and ...

Sector Insight: Men's grooming and shaving

at Beiersdorf's head office in Hamburg as well as spending time at its Italian affiliate. WINNERS ...

Innovator: 'It's not just about sex'

Badoo is to build from the ground up." Her remit covers consumer marketing, affiliate marketing and ...

Digital Leagues 2011

through the recipes. Note from table: LBi 0.5% email, 4% ads, 19% search, 0.25% affiliate,15 ...

THE TALENT REPORT: Shaping the marketing department of the future

need for skills in 'user experience', search, email and affiliate marketing. Brands have a balance ...

Hotline: Axa appoints Arena Media

affiliate activity for the brands.

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