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CLIENT OF THE WEEK - 'The postal strikes haven't shaken my faith in direct mail'...

reach beyond that. We are doing work with affiliates, working with Affiliate Window on our programme ...

CLIENT OF THE WEEK - BrightHouse will spend £1.5m on pre-Xmas direct marketing, but Royal Mail won't see any of it

search and affiliate in the past. And to be honest, we found that the majority of our customers respond ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

via paid search and affiliate marketing, as they are for customer retention through direct mail ...

CLIENT OF THE WEEK - HMV's online loyalty scheme harnesses classic DM techniques

different channels, managed by Jon Bigwood, our head of online acquisition. He works with affiliate networks ...

Capital One axes direct mail for acquiring customers

affiliate marketing through price comparison sites have become key to Capital One's new business generation. ...

Thomas Cook consolidates online marketing with TradeDoubler

LONDON - Thomas Cook UK & Ireland have consolidated their affiliate marketing strategy, appointing...our position to a single affiliate network partner. Following on from a comprehensive tender and ...

Karen Millen appoints EDR to email account

generation and affiliate marketing. Emma Bott, e-commerce manager at Karen Millen, said: We re looking to ...

Can our search strategy help us grow our global footprint?

. THE CLIENT - Danny Barrasso, Director, search and affiliate marketing, Hilton Hotels Search should ...

October legal round-up: Data

2. EBay is suing some affiliate partners for 'cookie stuffing' - a kind of advertising fraud. It ...

Mail order businesses get bigger and better

telephone sales or getting people to go online," Hinchcliffe says. "But we also use affiliate marketing ...

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