CMD criticizes undisclosed VNR use, launches Web site
06 Apr 2006 | by Karl Greenberg
- whose Oklahoma City affiliate was caught airing VNRs on six separate occasions – as central figures in ...
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Jobs | Agency Showcase | Ad creativeLatest VNR flap puts onus on media
12 Apr 2006 | by Erica Iacono
least one station has apologized publicly for that indiscretion. WNEP-TV, an ABC affiliate in ...
Channeling the right tools to reach your target
07 Nov 2005 | by Craig McGuire
Marketing, a Young & Rubicam Brands affiliate. "This will help you gain more insight about the audience ...
'Narrowcasting' reaps rewards for VNRs
17 Oct 2005 | by Craig McGuire
with local chapters can often use affiliate activities on the local level to help encourage coverage of ...
Monitoring the success of your VN
18 Oct 2004 | by Andrew Gordon
doesn't touch VNRs, that they're all about live interviews. Or that a network affiliate in a certain ...
