02 Jul 2007
| by Aarti Shah
SAN FRANCISCO: Even though most PR agencies use social media for their clients, the industry has...The majority of the 55 agencies surveyed, all Council members, said they have competed with ...
25 May 2007
| by Marc Longpre
CHICAGO: The three major regional pharmaceutical marketing and communications associations have agreed to consolidate, forming a single national organization called the Healthcare Communication & Marketing Association (HCMA).
27 Apr 2006
| by Steve Fogarty, senior staffing partner, Waggener Edstrom
Why do PR agencies seem to compare themselves only to other firms when it comes to HR practices?....
I've been doing recruitment in the PR industry for the past six years. When agencies consider ...
07 Feb 2005
| by Alex Garinger
It's not easy for small nonprofit agencies with limited budgets to launch massive PR efforts.
16 Jul 2006
its ad agencies, and instead directly pegging payment to brand sales....paying its ad agencies, and instead directly pegging payment to brand sales. The simple truth was that ...
16 Dec 2008
| by Tonya Garcia
NEW YORK: The average client turnover among US PR agencies is 22% in 2008, one percentage point.... The highest client attrition was experienced by agencies with $3 million to $10 million in revenues ...
25 Jul 2005
| by Mark Hand
WASHINGTON: PR firms and advertising agencies are not keeping pace with other business sectors in....
Minority-owned firms, Fraser said, will continue to win multicultural contracts as long as the bigger agencies ...
26 Jun 2006
| by Keith O'brien
From local economies to the perception of US companies, agencies face growing challenges across the...many players in the market, representing international and regional agencies – and also local agencies ...
02 Oct 2008
| by Aarti Shah
SUNNYVALE, CA: Juniper Networks is reviewing agencies for its North American AOR. The review
07 Aug 2006
from a variety of agencies, corporations, nonprofits, and other organizations take part in a roundtable..., on the ad side there are a couple lead agencies that have helped generate attention. We are in that ...