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Public Sector: Road safety

21 Nov 2008

as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between

Tea Council changes tactics to target youth

16 Jul 2007 | by Randi Schmelzer

Agencies: PR agency: Pollock Communications ...

A call to arms

04 Jun 2007 | by Ted McKenna

for parents. Another aspect of outreach is multicultural, with WS affiliates Axis Agency focusing on ...

VH1 taps Susan Blond for foundation

22 May 2007 | by Randi Schmelzer

celebration and auction, to be held September 20th at New York s Lincoln Center. The agency has already ...

Gillette drives trend to engage TV viewers with shows, not ads

13 Apr 2007 | by Irene Chang

Gamble s Gillette brand, with advertising agency BBDO, produced and co-created the ABC prime-time reality ...

CareerBuilder's impulsiveness belies solid marketing strategy

01 Mar 2007 | by Eleanor Trickett

readers. Incumbent ad agency, Cramer-Krasselt (CK) was blindsided by the review and promptly resigned the ...

Companies must rethink Super Bowl ad strategies

08 Feb 2007

at the images. To make matters worse, Weber Shandwick, Snickers PR agency, was pitching these ...

What goes online

07 Feb 2007 | by Keith O'Brien

campaign. In an Ad Age story about Rolling Rock ad agency Goodby, Silverstein, the magazine responded ...

All about chemistry

27 Nov 2006 | by Michael Bush

an IPG team led by GolinHarris that would be supported by ad agency Draft FCB, the two began work on ...

Groups clash over proposed bills

17 Nov 2006 | by Tonya Garcia

approached Qorvis Communications, an agency with experience in digital technology advocacy campaigns. Qorvis ...

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