Green actions speak louder than words
25 Jan 2008 | by Aarti Shah
digital marketing and strategy agency, says that Philips EcoTV was both the media s and consumers ...
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Jobs | Agency Showcase | Ad creativeDole selects Gibraltar to direct its CSR initiatives
15 Feb 2008 | by Ted McKenna
Outreach by the agency will initially focus on Dole s plan in Costa Rica to create the first ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
. Serta s agency, Ketchum, is targeting media outreach at national daily newspapers, entertainment ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing ...
Partners in change
01 Oct 2007 | by Keith O'Brien
calls its Partners for Change. The message resonated with Nau s PR agency, Waggener Edstrom, which has ...
Green practices can benefit firms' bottom line
27 Sep 2007 | by Hamilton Nolan
believes, gives the agency a leg up. It s an expectation of our clients for us, [and it] shows in the ...
National Geographic turns to video to tout green Web site
27 Sep 2007 | by Hamilton Nolan
interested in the green message. The agency secured Natalie Portman, Kyra Sedgwick, and Chloe Sevigny to ...
Give 1 Get 1 launches in US, Canada
26 Sep 2007 | by Alexandra Bruell
, which was founded by MIT professor Nicholas Negroponte in 2005, is working with its pro-bono PR agency ...
Celebs supporting charities only a good move if authentic
12 Sep 2007 | by Irene Chang
Agency. 4 In February, celebrities and chefs teamed up with Barilla, the pasta company, to raise money ...
