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Chrysler's social-media site helps to drive comms in wake of strike

without the assistance of an agency. She said other media efforts included an e-mail push to bloggers and ...

Latest FCC fines place VNRs in the spotlight

agency is coming around to their viewpoint....for four VNRs that ran on the Comcast-owned network CN8. Significantly, the agency ruled that VNRs ...

Blackwater incident sheds light on crises

limits to what an agency can realistically do. PR is not the panacea a client might think it is, says ...

Countrywide initiates effort to counter critics

on-site for two weeks, with a team of six from the agency and 25 across Countrywide. He also reassured ...

Following regulations vital to financial work

made available only to the agency s management and senior staff until the point when it goes public ...

Popcorn makers reach out to nervous customers

Pop Weaver brought in Y L PR, a division of the company s ad agency Young Laramore, to assist ...

Roche handles Viracept recall

decided to recall all batches of Viracept. Roche has met four times with European Medicines Agency (EMEA ...

Story sparks debate over media, PR ethics

with ideas that - if the agency were offered the business and chose to accept it - would entail all the ...

CDC hastens outreach after latest development in TB patient saga

than previously thought. Since then the agency has been under fire for overreacting. The challenge ...

FDA needs a lot of work to retain watchdog status

painted the FDA as an agency in chaos. As reported in PRWeek ( June 11 ), the FDA plans to form a new ...

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