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Think BR: Launching Newsworks

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ...

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ...

Consumer technology communications calls out for simplification

agency and communications consultancy gets briefed to do. Cultural differences are key Consumers ...

Think BR: The future of loyalty goes beyond points and prizes

technology enables us to tap into what makes customers tick without having to buy your own data agency ...

Think BR: Keeping your head above water

the more distant future This approach can keep an agency and its clients anchored in the ...

Think BR: Brands and the pleasure principle

? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...

Think BR: Can agency start-ups offer anything new?

It used to be that the best agency start ups were born during recessions, but Bob Willott questions...Every new agency is expected to offer something new - a unique selling proposition or at least ...

Think BR: What creative businesses can learn from John Lewis

performance. Many agency owners feel they re faced with a binary choice or sell or not, where in fact there ...

Controversy surrounds Argentine Olympic ad

, the WPP-owned agency . It shows Zylberberg, a member of the Argentine hockey team, training at ...

Trading places: this week's people moves

Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch ...

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