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Social sites show potential

beneficiaries, followed by traditional retail sites. Jon Pollard, head of digital at agency Gyro International ...

Creative Masterclass on... Automotive direct mail

and little relevance to your customers. The agency s first job should always be to represent the ...

Back to basics

, chair of the Internet Advertising Bureau s email marketing council and MD of email agency EDR. The ...

Ask the experts

experience, gained both client and agency side. Danny Singer is founder and managing director of Noetica ...

Technique - Maximising your data with a prospect pool

second-biggest vitamins supplier to the UK, approached integrated marketing agency more2, with the task of ...

DM Method: Steps to... De-junking direct mail

gauntlet to your creative agency, dare to run with their recommendations, and you may be pleasantly ...

DM Method: Steps to... Targeting the right consumers

data quality. If it s the first piece of work between client and agency this can take time, but it is ...

DM Method: Introduction - Best practice makes perfect

direct marketers. Going back to the fundamentals can be a useful exercise for anyone - client, agency ...

What's new - Launches

communications agency. He will be working with PR agency French PR to create FrenchColwell, where he will be the ...

Inc Direct tops Connect Awards

digitaltmw Best use of email in a CRM campaign digitaltmw Best direct mail pack Agency Inc Best ...

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