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ANALYSIS - Airlines realise value of loyalty

. Yet according to Chris Hare, client services director at direct marketing agency Gyro:HSR , which ...

Rapp scoops Marketing's 'direct agency of the year' accolade

LONDON - Rapp has won the title of Marketing magazine's Direct Agency of the Year for defying the...multi-year effort to re-orient the business toward the future," Marketing's Agency of the Year' judging ...

Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie

lot of the agency creatives. "This will not be an easy thing. This will be a well-thought out ...

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

Occupier", which pretty much sums up Sky's take on insight. Client and agency may well be happy that this ...

Iris appoints Poynter as UK MD of Iris Digital

joining LBi in 2008, Poynter was vice-president of Modem Media before the agency was merged into Publicis ...

Archibald Ingall Stretton expands into Spain

The move follows the agency's tie-up with Havas Media in 2008. AIS will merge with a local ...

BMW UK calls a pitch for its DM and ad account

lead US agency, GSD M Idea City, to handle its global advertising account. The agency has been ...

Cadbury gives Wispa digital task to CMW

Cadbury has appointed CMW to work alongside existing agency partners Fallon, PHD and Clusta to

CREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV

Normal 0 0 1 322 1841 15 3 2260 11.773 What does an agency want from a ...

TMW parent Creston plc sees pre-tax profit slump by two-thirds

LONDON - Creston, parent of direct agency Tullo Marshall Warren, reported a 66 per cent...companies include ad agency DLKW and Nelson Bostock Communications ...

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