ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
for more than a decade and relies on the agency for everything from image and reputation research to ...
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Jobs | Agency Showcase | Ad creativeFEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
reputation building. Many new agency relationships, therefore, are noticeably different from traditional ways ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
month. The agency search began last June with the help of MatchWorks, a New York-based agency search ...
Opinion: Food firms face tough obesity challenge
19 Mar 2004 | by Kate Nicholas, kate.nicholas@haynet.com
Standards Agency's own research shows that 90 per cent of respondents believe that parents were responsible ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
) Campaign: Tour of Hope Time frame: Early spring to October 2003 Budget: Agency declined to disclose at
The color of pharma money
01 Mar 2004 | by Sara Calabro
Team Aventis Oncology, a network created by Omnicom's Diversified Agency Services. Similarly, Pfizer ...
CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz
26 Jan 2004 | by Anita Chabria
(CAAF) with its annual Halloween fundraiser, the agency had no idea just how suspenseful the costume ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
consumer-focused PR agency specializing in sports, to work on the NFL portion of the campaign. Cialis is handled ...
CAMPAIGNS: AOTM hits the road to further healthy-lifestyle initiative
10 Nov 2003 | by Sherri Deatherage Green
, the organization's agency. Hill and Peters had published a paper showing that Americans could stop ...
MWW to carry out regional effort as new AOR for Oxford
07 Jul 2003 | by Sara Calabro
expanded regional and b-to-b focus as the reason for selecting a new agency of record. Although it is ...
