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Mindshare retains Unilever media buying in the US

is also in line with company policy to review media agency arrangements periodically." Unilever ...

Durex lube online ad gives complaints the slip

the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ...

Troubled drugs giant AstraZeneca calls in dual agency support

not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

well. You've reduced agency fees and redirected spend back into media. What is your view of how ...

Boots revamps pharmacies to reflect specialities

imagery is not as relevant to them." The icons been designed by Boots' ad agency Mother. The new ...

Glue Isobar wins AkzoNobel DIY digital creative account

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ...

Helen Edwards: Grand incentive to alter pack mentality

report for the Food Standards Agency, bigger pack and portion sizes were most prevalent in ready meals ...

Unilever tops 2012 Marketing Society Awards nominations

Benecol (Johnson Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites ...

Unilever campaign celebrates feet, the 'unsung heroes'

was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...

Facebook's Everson urges marketers to 'make a bet on us'

ago there are eight CMOs and six agency CEOs. I mix them up. I wanted all the perspectives at the ...

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