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Big Three continue comms push, aided by numerous agencies

15 Dec 2008 | by Nicole Zerillo

communications for Ford, said via e-mail. Nor are there any plans to scale back agency partnerships, he added ...

Detroit auto industry faces tough battle

19 Nov 2008 | by Ivey Overstreet

billboards, bus ads, radio commercials, and the Internet. After more than 40 years with the same ad agency ...

General Motors' reviews PR function

21 Jul 2008 | by Nicole Zerillo

were under consideration, Harris said. Dan McGinn, president of TMG, said the agency, which oversees ...

Volvo awards redefine brand quality

28 Apr 2008 | by Nicole Zerillo

simply enjoying] the good life. The Life Awards are entirely PR-driven by Volvo s brand agency, Haberman ...

Hertz begins search for Agency of Record

28 Feb 2008 | by Tony Garcia

Hertz is looking for an agency to continue the positioning, outreach, and Hertz Local Edition (HLE ...

Chrysler's social-media site helps to drive comms in wake of strike

12 Oct 2007 | by Michael Bush

without the assistance of an agency. She said other media efforts included an e-mail push to bloggers and ...

Enterprise embraces the environment

01 Oct 2007 | by Michael Bush

Campbell, AVP of marcomms Marketing Services Agencies: PR agency: Fleishman-Hillard; Ad agency: Avrett ...

Bite's Karlqvist adjusts to life, PR in the Big Apple

19 Aug 2007 | by Keith O'Brien

offices. Though she works at a predominately tech agency, Karlqvist is a proponent of face time. I was ...

Piaggio Group taps Access as its AOR

19 Aug 2007 | by Aarti Shah

The agency will work on a two-pronged campaign that promotes the company s Vespanomics ...

Subaru taps Brushfire

14 Aug 2007 | by Michael Bush

McHale said the agency will primarily be handling media outreach efforts targeting lifestyle and ...

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