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Q4 revenues drop nearly 13% at IPG's CMG unit

," noted Mergenthaler, during the call. Compared to the CMG unit, IPG's Integrated Agency Networks group ...

NexCen appoints Ogilvy for multiple comms tasks

AOR and lead agency for all of its franchise management brands, which include MaggieMoo's Ice Cream

Dell to form agency with WPP

ROUND ROCK, TX: Dell has selected WPP Group to co-create a stand-alone agency that will provide all...marketing communications function under one profit and loss statement. WPP and Dell will create one agency ...

Deep dish on the Windy City

business? Ron Culp (Ketchum): The economy must be very strong because the agency business locally is ...

All about chemistry

an IPG team led by GolinHarris that would be supported by ad agency Draft FCB, the two began work on ...

Interview: Curtis Hougland

be changing. Q: How is Attention PR different from a traditional agency? We're about social ...

Pfizer opens review for global Lipitor account

- torcetrapib/atorvastatin (T/A) - to Weber Shandwick after a four-way agency shootout. The firm would not be conflicted from ...

To retain long-term clients, avoid complacency

, it has expanded and gone from a PR agency with media relations being the centerpiece of what we do ...

All eyes on the East

economy, says Peter Necarsulmer, founder, chairman, and CEO of PR agency PBN Co., which opened his Moscow ...

The PR industry from the outside

thought behind integrated marketing, so it's incumbent upon people like us on the [ad] agency side to work ...

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