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Wiley names M Booth AOR for Frommer's

27 Oct 2008 | by Frank Washkuch

, said Brad Laney, M Booth SVP. The agency is also promoting the company's partnership with Borders ...

TACA rebranding to reach "modern Latin" consumer

09 Oct 2008 | by Nicole Zerillo

outgoing agency. The firm's Miami office will lead the effort, but it also has offices in Mexico City, Sao ...

Brazil's government to tap agency

18 Aug 2008 | by Ted McKenna

the first account directly awarded to a PR firm by SECOM. Previously, the government agency hired ...

Empire State Building hires Edelman for repositioning

30 Jun 2008 | by Nicole Zerillo

leader, said the agency would focus on drawing visitors to the landmark and making sure they come back ...

JetBlue hires MWW for crisis communications

30 Jun 2008 | by Nicole Zerillo

agency after a review underway since December....for MWW, added that the agency will "run a series of scenario-based media training exercises for ...

ANALYSIS: Blame game is off the ground

22 Apr 2008 | by Rose Gordon

seemed to shift from airlines to the agency charged with regulating the industry. One such New York Times ...

Virgin America enlists Ogilvy as agency of record, plans publicity events

22 Feb 2008 | by Ted McKenna

for over a year. The agency provided government relations and worked to build grassroots support for ...

Montreal explores 'Nylon' lifestyle

16 Jan 2008 | by David Ward

for the fall issue. Did your agency go to Montreal with Nylon reporter Sarah Haight and her ...

DC proximity lends clout to Baltimore

29 Oct 2007 | by David Ward

Baltimore agency MGH. They re very interested in local stories, but because we re so close to DC, the media ...

A golden opportunity

10 Sep 2007 | by Ted McKenna

practitioners say they can serve as well as a Northeast or West Coast agency. Agency scene The majority of ...

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