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The Advocates - China bolsters Pernod Ricard's drinks cabinet

The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a...in general, and the promotion of alcohol in particular, grow ever more Draconian across the world ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

, alcohol, green claims, credit, whatever the product someone, somewhere wanted to ban its advertising ...

First tobacco, now alcohol?

Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility ...

Perrier

, becoming a sophisticated alternative to alcohol. Its sponsorship of the French Open tennis at Roland Garros ...

Tobacco branding ban debate: reaction from all sides

- it doesn t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol ...

ASA bans Budweiser radio ad for linking alcohol to sexual success

A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol to...Standards Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol ...

Think BR: What does the new experiential marketing code mean for marketers?

. Experiential marketing for alcohol brands must be done in a responsible way (for example, the campaign can t ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol . So a can ...

Government alcohol strategy comes under fire from advertisers

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict the ...

Industry bodies respond to Government plans to tackle binge-drinking

The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid...The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult ...

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