24 May 2012
| by John Tylee
The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a...in general, and the promotion of alcohol in particular, grow ever more Draconian across the world ...
08 May 2012
| by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
, alcohol, green claims, credit, whatever the product someone, somewhere wanted to ban its advertising ...
27 Apr 2012
| by Gemma Charles
Hardly a week goes by without the alcohol industry unveiling a corporate social responsibility ...
18 Apr 2012
, becoming a sophisticated alternative to alcohol. Its sponsorship of the French Open tennis at Roland Garros ...
13 Apr 2012
| by Matthew Chapman
- it doesn t contribute that much to the state s coffers, but is seen to contribute to obesity. Alcohol ...
11 Apr 2012
| by John Reynolds
A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol to...Standards Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol ...
10 Apr 2012
| by Jo Farmer
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Experiential marketing for alcohol brands must be done in a responsible way (for example, the campaign can t ...
04 Apr 2012
| by Helen Edwards, PPA, Business columnist of the year
week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol . So a can ...
26 Mar 2012
| by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...alcohol advertising.
On the current regulations, the strategy noted: "While these rules restrict the ...
23 Mar 2012
| by Gemma Charles
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid...The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult ...