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Think BR: What does the new experiential marketing code mean for marketers?

. Experiential marketing for alcohol brands must be done in a responsible way (for example, the campaign can t ...

Think BR: Do fence me in

advertising. Industries such as alcohol, tobacco and even food manufacturers are all feeling the ...

Think BR: Social media matters

. Take the example of an alcohol brand. According to the CAP Code, marketing communications for alcohol ...

A toast to sensible drinkers

People who drink alcohol every day are 31% more likely than the average drinker to be social grade..., people should have at least two days a week completely clear of alcohol. Most would agree that without ...

Being happy in 2012

meet certain desirable standards. Issues such as obesity and alcohol abuse, with all the associated ...

Think BR: Outdoor - the last frontier of decency

, mosques, churches and other sensitive locations. The outdoor industry already does that with alcohol ...

CREATIVE STRATEGY: An honest distinctive brand - cheers, Hendrick's

obscure brand of the juniper-flavoured alcohol Hendrick s. We ll get to the tasting notes in a minute ...

Appointment to view: The interactive tattoo

linking tattoo art and an alcohol brand could be seen as controversial given it is forbidden for tattoos ...

Festival fever

spending petrol, snacks, camping supplies, alcohol, hotel accommodation and meals Glastonbury made ...

CREATIVE STRATEGY: A pint of brand, please, Magners

drinkers were deserting their usual tipple for the cold, applely alcohol from the Emerald Isle. But ...

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