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Instore Index Analysis - value is still king

appears to have replaced alcohol as the most heavily promoted category in-store.

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

all of the lager brands dropping out. There were few beer brands on pallets. However alcohol ...

Cadbury's Trident Beyonce campaign is the promotion best supported in-store

The first survey covers July. Perhaps due to the fact it is summer the alcohol and lager brands ...

InBev in search for promotional agency

The move follows last year's launch of a 4% alcohol version of the drink, Stella Artois 4%. The ...

Tuborg offers downloads and festival tickets in on-pack competition

largest alcohol brand sponsor of music events. Earlier this month Tuborg hired Momentum to build on its ...

101 Christmas Premiums

: www.firebox.com 50 - ALCOHOL FREE HAMPER An ideal gift for anyone on your list who,s a teetotaller. How much ...

Licensing Leaders 2008

Bourne Ultimatum, which featured promotions across sectors such as automotive and alcohol. This year has ...

Licensing: Children's characters get picky

Bond film, for example, include alcohol and electronics brands. Vickie Holtom, partnership manager at ...

Hampers - basket experience

substitute for alcohol. Manoj Jadeja, national account manager at John Lewis's Solutions for Business, says ...

Live issue: Faced with yet another ban, is tobacco marketing burnt out?

. TIME GENTLEMEN PLEASE: IS ALCOHOL NEXT? With the tobacco industry almost pummelled into submission ...

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