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WIRELESS REPORT: Got the message? - Text messaging has grown up From being seen as just a teen cult to becoming an invaluable tool in the marketer's armoury, Emma Marlow investigates the power of 'texting'

28 Feb 2001 | by EMMA MARLOW

. Fmcg brands and retailers are also queuing up to embrace the new medium. Alcohol brands are ...

WIRELESS REPORT: Got the message? - Text messaging has grown up From being seen as just a teen cult to becoming an invaluable tool in the marketer's armoury, Emma Marlow investigates the power of 'texting'.

28 Feb 2001 | by EMMA MARLOW

new medium. Alcohol brands are particularly active in this area. Holsten Pils and Bacardi Breezer ...

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