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Brewers seek ad agency to boost beer's image

. Research suggests that beer now accounts for only 40 per cent of alcohol consumption in the UK. Less than ...

What's in store for 2012?

grow for brands that represent guilty pleasures, such as confectionery, alcohol and fast food, as we ...

Being happy in 2012

meet certain desirable standards. Issues such as obesity and alcohol abuse, with all the associated ...

Freud Communications scoops £1m Department of Health PR account

, the next about their alcohol consumption without recognising linked behaviours. The department is now ...

Year in review: 2011 Money and morals

alcohol brewer, SABMiller, kicks off a major corporate pitch process after splitting with Brunswick ...

Advertiser of the Year: Stella Artois

Stella Artois is the biggest alcohol brand in the UK and, through its defining 60s aesthetic ...

PR Week Global Report Card: Cohn & Wolfe Q&A

Drinkaware, the UK s leading charity for raising awareness about alcohol consumption, and sizeable project ...

Heineken apes Diageo and signs major global Facebook ad partnership

Equis, are also in the top seven beer brands with the greatest number of Facebook fans. Alcohol ...

Coca-Cola brings back Designated Driver activity

UK pubs, bars and clubs, positioning the soft drinks as an alternative to alcohol. Designated drivers ...

Government reveals £50m cut to health campaigns adspend

spent 7.7m, 3m and 1.4m respectively. There was also zero spend on ads for alcohol misuse by the ...

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