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Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

controversy. The month before Diageo inked its deal last year, UK charity Alcohol Concern warned that ...

Brewer AB InBev loses comms chief Mike Kelly

The world's largest brewer is currently without its UK public affairs director, as the alcohol...alcohol companies face a tough year of political maneuvering around proposals for minimum pricing for ...

The joy of sex marketing

arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never be frivolous , he ...

What do you do when the prime minister comes knocking?

, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for ...

Is state-funded consumer research all smoke and mirrors?

generally they are right. They get away with murder.' He is critical of recent research by Alcohol ...

Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum

. Companies like Diageo have been proactive, creative and serious about alcohol abuse. It would be good to see ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

study in segmentation The segmentation study covered 6500 consumers and looked at the whole alcohol ...

Helen Edwards on Branding: Harry Potter's community

around technology, cars, alcohol, fashion and content. Beyond that, academics have cited three crucial ...

Cannes Lions Festival 2011: The Brands at Cannes

much alcohol is consumed. One tweet nailed the English as the culprits. While we're on the ...

Product placement makes Dolce Gusto top brand on screen time

top 20, while several alcohol brands including Bulmer's, Foster's and Bombardier appear thanks to ...

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