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Coors Brewing appoints CarryOn Communications

its brands, she added. CarryOn has worked with Molson Canada and other alcohol and spirits companies ...

Heineken to name AOR

of identifying and targeting its audience. "The trend in beverage alcohol as a whole is going ...

Skyy gives advice for safe drinking

to a range of independent alcohol organizations such as Yale University , Time ...

HOLMES REPORT: With the proper behavior, even tobacco makers can legitimately claim to be socially responsible

up as a paragon of social responsibility. Of course, ice cream isn't addictive ... but alcohol is ...

ORGANIZATION CASE STUDY: DISCUS pours on the PR to protect and promote liquor

protecting the liquor industry than teaching reporters about alcohol. But it's a start....with a hot-pink mystery liquid. The office itself is a monument to alcohol. So when the receptionist ...

Wineries may press health claims after regulation lift

the benefits of wine or alcohol consumption. Such statements can also be used in advertising and other ...

Stratacomm hired to encourage safe drinking at events

communications program for Techniques for Effective Alcohol Management (TEAM), a nonprofit coalition that

Soda makers respond to LA school ban

tax on carbonated beverages similar to the sin taxes on alcohol and tobacco products ...

CAMPAIGNS: Public Affairs - AMA calls out NBC over poor ad taste

(R-AZ). Strategy The American Medical Association (AMA) had long voiced concerns about alcohol abuse ...

CAMPAIGNS: Crisis Communications - DSC persistence wins over media

troubling news. A study was being released claiming that children consume 25% of the alcohol sold in ...

 

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