Don't count 'brand journalism' out
25 Jun 2007 | by Nick Ragone
- it is absolutely necessary for a Web site promoting alcohol consumption - but it should have taken it ...
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Jobs | Agency Showcase | Ad creativeyears ago, using items like copper stills and herbs, creating a chemically clean alcohol that was ...
- it is absolutely necessary for a Web site promoting alcohol consumption - but it should have taken it ...
, among the US beverage alcohol industry at the industry's largest trade show, the annual Wine and Spirits
in a number of alcohol responsibility programs and the others aren t? Dan Lewis, global chief public ...
stressed the responsible consumption of alcohol. Therefore, when we came in, the producer knew we were ...
burn associated with traditional alcohol and spirits," he explained. Both product lines, Daddi said ...
the blame where it belongs - on the alcohol industry." (Two-thirds agreed, by the way.) However ...
overall – has seen significant growth, in large part due to its status as the alcohol of choice among ...
of identifying and targeting its audience. "The trend in beverage alcohol as a whole is going ...
to a range of independent alcohol organizations such as Yale University , Time ...