21 Mar 2007
| by Melanie Godsell
Consumers no longer think Alpen when they think muesli, as a host of rivals have invaded its scene...., then, to find that Alpen, which was launched in 1971, has not been a beneficiary of this growth. The ...
07 Jul 2004
| by Malcolm Green, Executive creative director, Delaney Lund Knox Warren
the desire for the Corolla. Well, here's the ad again, for Alpen. Only this time, they've removed the...commercial is for Alpen.
Unfortunately it doesn't tell us why this commercial is for Alpen, or anything ...
07 Nov 2003
Weetabix is directing new advertising for its Alpen brand at consumers who are interested in a...A national press and magazine campaign will promote the Alpen No Added Sugar variant, focusing on ...
02 Aug 2002
| by JOHN TYLEE
Weetabix is promoting its Alpen brand directly to commuters too
rushed for a sit-down breakfast in...of Weetabix's
£7 million overhaul of its Alpen portfolio. The revamp is a response to fundamental ...
08 Jan 2004
| by Ben Bold
An Alpen ad that depicts two teddy bears in bondage gear is under investigation by the Advertising
26 Feb 2009
campaign for Alpen is a breath of fresh air, with salient warnings about the dangers of rushing in ...
07 Apr 2011
| by Anne Cassidy
Alpen....Weetabix has moved the Alpen business without a pitch, following the agency's capture of the 12 ...
14 May 2004
| by John Tylee
Weetabix is relauching its Alpen brand with new television advertising aimed at extending its...quickly into situations. All reinforce the brand's new slogan: "Less haste. More Alpen."
The new ads ...
10 Mar 2010
| by Maisie McCabe
LONDON - Alpen bar, Weetabix's cereal snack, is to sponsor the new series of Five's hit US hospital
23 Jun 2004
Alpen, the muesli brand, has struck a seven-figure deal with Channel 4 to sponsor the second series