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Gillette drives trend to engage TV viewers with shows, not ads

13 Apr 2007 | by Irene Chang

creative input. 5. The Washington Post reported that a study by Nielsen Media Research showed Apple s ...

Companies must rethink Super Bowl ad strategies

08 Feb 2007

This is not 1984, and you, Snickers, are not Apple....fashion. There are too many options today to match the force of Apple s iconic ad. Ads still can be ...

Interview: Gillian Smith

23 Nov 2005

first companies, independent of Apple, to sponsor content for the video iPod. Smith discussed the ...

Video iPod whets marketers’ appetites for new opportunities

17 Nov 2005 | by Keith O'Brien

Apple Computer brings new meaning to the clich “fashionably late.”...until Apple enters the fray. Witness how the iPod, released in 2001, debuted about three years behind ...

Motorola jump-starts efforts for iTunes-equipped mobile phone

12 Sep 2005 | by Andrew Gordon

The new Motorola ROKR was launched jointly by Apple, Cingular, and Motorola. The phone will be sold ...

BOOK REVIEW: Success stories reign in 'Brand Royalty'

17 Jan 2005 | by Keith O'Brien

urban fashion and product quality, Apple's emotional connection with its followers, and Ben Jerry ...

Chiat Day puts Apple's PR in tough spot over ad threat

25 Sep 2000 | by AIMEE GROVE

CUPERTINO, CA: Elbowing in on territory usually reserved for PR firms, Apple Computer's ad agency...CUPERTINO, CA: Elbowing in on territory usually reserved for PR firms, Apple Computer's ad agency ...

CAMPAIGNS: Ad PR - New market gets exposed to FedEx

28 Aug 2000 | by KRIS OSER

Client: FedEx Express, Latin American and Caribbean division (Miami) PR Team: Apple ...

WEEKLY WEB WATCH: How to turn a PR nightmare into a dot-com’s dream come true

03 Apr 2000 | by STOVIN HAYTER, editor-in-chief of Revol

Jay uses a handgun to make a point-by-point assessment of the Apple iMac - or should that be...expert Jay uses a handgun to make a point-by-point assessment of the Apple iMac - or should that be ...

BU upgraded PR research center aids students, firms

15 Nov 1999 | by REBECCA FLASS

update its multimedia lab with 22 new flat-screen Apple Macintosh G3 Computers featuring digital video ...

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