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McDonald's taps 'Shrek' for kids nutrition effort

10 May 2007 | by Randi Schmelzer

, Apple Dippers fresh fruit snacks, and a Shrek character toy, as well as more parent-focused menu items ...

AFL-CIO eyes Verizon in annual Paywatch initiative

12 Apr 2007 | by Hamilton Nolan

executive pay and critical case studies of six other companies the union said are bad offenders: Apple ...

Adobe uses small event, large webcast for CS 3 launch

28 Mar 2007 | by Celeste Altus

customers; partners such as Apple, HP, and Nokia; and media representatives. Adobe CEO Bruce Chizen and COO ...

Behind the scenes of a powerhouse

24 Feb 2007 | by Randi Schmelzer

Disney s groundbreaking agreement in October 2005 to sell content on Apple iTunes. Last March, the ...

Companies must rethink Super Bowl ad strategies

08 Feb 2007

This is not 1984, and you, Snickers, are not Apple....fashion. There are too many options today to match the force of Apple s iconic ad. Ads still can be ...

Interview: Andy Getsey

01 Feb 2007

use the content is very open compared to some of their competitors like Apple or Microsoft, and their ...

Events powerful, even in digital age

22 Jan 2007 | by Josh McCall

Vista launch, GM s awards, and Apple s new iPhone - and note that all occurred at high-profile industry ...

Apple unveils iPhone in typical fashion

11 Jan 2007 | by Celeste Altus

SAN FRANCISCO: Apple once again reverted to the dramatic unveil and Steve Jobs' showmanship in...West that he even brought up the subject of the Apple phone. And in true Jobsian fashion, he held his ...

McDonald's marketing efforts are working out

07 Dec 2006

introducing gourmet salads and apple slices, it didn't become a global power by selling health food. Burgers ...

Zune launches with free concerts

13 Nov 2006 | by Celeste Altus

sharing of select music, pictures, and home recordings. Unlike the Apple iPod, it also features an FM ...

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